A jewelry collaboration with rock supergroup, boygenius.
An exciting second chapter to the brand’s collaboration with Phoebe Bridgers. The boys originally got in touch to create custom tooth lapel pins, modeled after their matching tooth tattoos, to be worn on their Thom Browne suits on stage. After touring around the world, pins gleaming in the stage lights, the boys wanted to offer a small capsule collection of tooth pins to their fans. We created a collection of five pieces which launched in November 2023 and restocked just before the Grammys in February 2024.
I served as the lead and main contact for all aspects of this partnership. Credits include: creative direction, art direction, creative production, styling, campaign strategy, and all promotional elements surrounding each launch.
